You know your device is improving health and wellness… but you don’t have the proof to back it up.

Or, you think you may have built features that your user neither wants nor needs.

Black and white target with concentric circles and numbers, with an arrow hitting the bullseye. FemTech research and scientific consulting

The challenge:

Measure the effectiveness of a feature, program or device in improving a targeted health outcome, using validated measures accepted by the scientific community.

The approach:

  1. Integrate robust, validated symptom-tracking to collect real-world data from users

  2. Assess and benchmark effectiveness against alternatives or standard-of-care

  3. Consult relevant experts to improve the under-performing program.

  4. A/B test updated vs. previous solution to check for optimized effectiveness

Real-world KPIs:

  1. Measurable, objective and clinically-relevant improvement in symptoms

  2. Product NPS improvement validated by results of A/B test

  3. Publication of follow-up device effectiveness in peer-reviewed, scientific journal

Benefits:

  1. Use of validated measures and scientific publication improves your device credibility

  2. Improved effectiveness and higher NPS = happier users

  3. Avoid feature bloat and unnecessary complexity that don’t contribute to effectiveness