Healthcare providers can orient users towards your device… but only if they trust your product.

Seven white floating shelves against an orange wall, arranged in an ascending diagonal line from left to right. Femtech network building and outreach.

The challenge:

Build a community of enthusiastic healthcare providers who support your product, regularly recommend it to patients, and provide you with feedback to improve.

The approach:

  1. Use passive and active approaches to understand what providers are saying (or aren’t saying) about your product

  2. Create HCP-specific materials and drip campaigns to keep your product front of mind, with evidence of benefit

  3. Build a preferred provider program to quickly test features while fostering product loyalty

Real-world KPIs:

  1. Increased product referrals from healthcare providers (triple digit growth)

  2. Improved product perception and brand credibility among healthcare providers

Benefits:

  1. Reduce cost per acquisition by leveraging healthcare provider credibility

  2. Build a network of healthcare providers with a positive opinion of your product

  3. Secure access to healthcare professionals to test features or seek advice